How clean is your database ?
Data deteriorates at an alarming rate. Your database will almost certainly contain duplicates, people who have died or moved house and incorrect or incomplete addresses. Fortunately it's cheaper to identify and deal with those records than it is to send them even a second class letter. The first step to reduce mailing costs and improve response rates is to find out how many bad records you have and that part -The Data Audit- we do for free.
Your free data audit
This will identify how many deceased, gone-aways, duplicates and incomplete or substandard addresses you have. It will also show how many new addresses we can find for movers; how many dates of birth we could append to your data; how many telephone numbers and email addresses we could add and even how many can be matched to our own in-house database of wealthy individuals.
Your free customer profile
You may already know your customers inside out and that knowledge can be invaluable, particularly when seeking new customers, supporters and donors. As part of your free data audit we also provide a free profile of your existing supporters. This may add new information such as age bands, income bands, housing types and demographic groupings to further enhance your customer knowledge.
No risk, no obligation, no cost
If the audit doesn't show that cleansing your data will save you money, that's good news. Your data must be squeaky clean already! However, there may still be opportunities to enhance and enrich your data and to increase your overall customer knowledge. Whatever the outcome, and whatever you choose , it costs nothing to find out.