Consumer Data
Our preferred source of consumer data is Experian’s flagship database, ConsumerView. This provides the most comprehensive, accurate and consistent view of the UK’s adult population.
The ConsumerView database contains over 49 million records, updated on a monthly basis.
It includes the predominant indicators of consumer behaviour, such as gender, age, marital status, household composition, and income for each adult and household in the UK. Furthermore, the collection of both online and offline survey responses to a vast range of lifestyle questions further enhances the value and content of the database.
With over 500 lifestyle demographic variables there's a lot to think about. Working your way through the variables, ticking all the boxes and making the right selections can be time-consuming and confusing. At BRG we have over twenty years experience of working with multi-million record databases; drilling down, selecting and building to create the right list for the right market.
Our specialist data consultants will be pleased to guide you through the process.
The ConsumerView database contains over 49 million records, updated on a monthly basis.
It includes the predominant indicators of consumer behaviour, such as gender, age, marital status, household composition, and income for each adult and household in the UK. Furthermore, the collection of both online and offline survey responses to a vast range of lifestyle questions further enhances the value and content of the database.
With over 500 lifestyle demographic variables there's a lot to think about. Working your way through the variables, ticking all the boxes and making the right selections can be time-consuming and confusing. At BRG we have over twenty years experience of working with multi-million record databases; drilling down, selecting and building to create the right list for the right market.
Our specialist data consultants will be pleased to guide you through the process.
