BRG DIRECT LTD
National Canvasse Consumer Database
Our preferred source of consumer data is Experian’s flagship database, National Canvasse. This provides the most comprehensive, accurate and consistent view of the UK’s prospect universe.
National Canvasse contains over 40 million records, all of which are updated on a monthly basis. A major rebuild also takes place each January to coincide with the new Edited Electoral Roll data. National Canvasse includes the predominant indicators of consumer behaviour, such as gender, age, marital status, household composition, and income for each adult and household in the UK. Furthermore, the collection of both online and offline survey responses to a vast range of lifestyle questions further enhances the value and content of the database.
With over 500 lifestyle demographic variables on 46 million adults there's a lot to think about. Working your way through the many variables, ticking all the boxes and making the right selections can be time-consuming and confusing. At BRG we have over twenty years experience of working with multi-million record databases; drilling down, selecting and building to create the right list for the right market.
Our specialist data consultants will be pleased to guide you through the process.
National Canvasse contains over 40 million records, all of which are updated on a monthly basis. A major rebuild also takes place each January to coincide with the new Edited Electoral Roll data. National Canvasse includes the predominant indicators of consumer behaviour, such as gender, age, marital status, household composition, and income for each adult and household in the UK. Furthermore, the collection of both online and offline survey responses to a vast range of lifestyle questions further enhances the value and content of the database.
With over 500 lifestyle demographic variables on 46 million adults there's a lot to think about. Working your way through the many variables, ticking all the boxes and making the right selections can be time-consuming and confusing. At BRG we have over twenty years experience of working with multi-million record databases; drilling down, selecting and building to create the right list for the right market.
Our specialist data consultants will be pleased to guide you through the process.
